Dealer enquiries welcome across India · Call +91 94294 15401

Fine Fragrance with Divine Excellence | Explore Fragrances

+91 94294 15401

Premium · Natural stick

Unwind, Relax and Let the Fragrance Speak

Explore Products
Tara Unwind, Relax and Let the Fragrance Speak

Jumbo pack · free stand inside

Wrap Your Home in the Calm of Champa

Shop Jumbo Packs
Tara Wrap Your Home in the Calm of Champa

Pouch · ₹15 · 30 g

Mogra, the Evening Garland, in Every Pouch

See Pouch Range
Tara Mogra, the Evening Garland, in Every Pouch

Tara Incense, premium perfumed agarbatti from Borsad, Gujarat

Best Sellers

Customer and dealer favourites that bring calm and timeless fragrance to every prayer

Pouch Packing

Eleven fragrances in our everyday 30 g pouch, made for daily pooja.

View All

Transform Your Space with Sacred Fragrance

View Premium Range

Premium & Jumbo

Natural sticks in gift-worthy cartons, and a month of fragrance in one box.

View All

Elevate Your Pooja with the Aroma of Chandan

Shop Chandan

Shop by Pack

Six pack sizes, from the ₹13 box for the shop counter to the 160 g family pack.

Pouch Packing 30 g · ₹15 · 11 items Box Packing 20 g · ₹13 · 5 items Premium Packing 35 g · ₹25 · 5 items Jumbo Pack 160 g · ₹50 · 9 items Family Pack 160 g · ₹60 · 1 item Special Pack 35 g · ₹25 · 1 item
Mr. Dineshbhai Shah, Founder, Tara Incense Since 1975family legacy

A Story of Fragrance and Trust

Driven by devotion, guided by family tradition, committed to giving every home a finer fragrance.

Our journey started on a bicycle in 1975, following a dream of providing the best quality and service to our customers. In 2013 that dream became Tara Incense in Borsad, Gujarat: the state's pioneer in perfumed incense sticks, led by our founder Mr. Dineshbhai Shah and loved by dealers and households across India.

Know More

Natural Stick

Premium range

17 Fragrances

Floral to masala

Free Stand

In every Jumbo pack

Made in Borsad

Gujarat, since 2013

Latest Events

Tara at dealer association meets across Gujarat and India.

View More

Why Families and Dealers Choose Tara

1/6

01

Integrity

A fair, honest and transparent attitude in business, with our customers, our dealers and our people.

02

Innovation

Creativity, experimentation and the courage to lead rather than be led, in fragrance, packaging and service.

03

Unity

Working cohesively with colleagues across the group and customers around India and abroad, built on co-operation and teamwork.

04

Honest gramage

20 g to 160 g packs, clearly labelled and priced from ₹13 to ₹60, so every buyer knows exactly what they get.

05

Dealer margin

High profit margins for retailers and dealers, with fast-moving fragrances that customers come back for.

06

Free agarbatti stand

Every Jumbo pack carries a free agarbatti stand inside the box, a small touch households love.

Become a Tara Dealer

High margins, fast-moving fragrances and pan-India supply from Borsad, Gujarat.

Dealer Enquiry Download Brochure